Saturday, August 04, 2007

Globalisation . . . The Way It’s Meant to Be

Fortune Magazine is reporting on a globalisation success story. A small Ohio town has opened a call center for the Tata Group.

Yes, a call center; one of those facilities American companies ship to India, where everyone speaks with a Bangalore accent and seems to be named John. This time, however, Americans are answering phones for while the owner of the call center is headquartered in Mumbai, India.

The Indian Tata Group has discovered some distinct advantages to hiring Americans, even when they more cost more. The Tata Group has found American consumers can have a more enjoyable phone experience when speaking with someone more culturally fluent and without the Indian accent.

This is the idea. Globalisation that works both ways, that uses the advantages offered in each location will increase economic growth worldwide, raising all boats. Lets keep it up.

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